marketing budget

June 6, 2022
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How to Planning for Marketing ROI
In many companies, there’s an unspoken belief that marketing is just support—a creative function that exists to make things look nice, throw events, or post on social media. As a result, marketing teams are often excluded from high-level business conversations and decisions. But the problem isn’t creativity—it’s credibility. I’m Steven…
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Strategic Marketing Budgeting: Turning Plans into Profit
Crafting a robust marketing strategy is only half the battle. Execution transforms these ideas into tangible impact, and effective execution can’t happen without a solid budget. Many businesses stumble because they underestimate the importance of financial planning when launching marketing initiatives. Over the past 15 years, working alongside diverse companies—from…

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Steven Sondang
Steven Sondang

Experienced Digital Marketing & Growth Strategist with over 15 years of success in scaling businesses and accelerating performance across diverse industries.