SandBox

jethers By 
Boost ROI with Google Shopping Campaign Optimization
Mastering Google Shopping Campaign Optimization: A Proven Strategy for Higher ROI In the competitive world of e-commerce, maximizing return on ad spend (ROAS) is critical. While Google’s Performance Max campaigns promise automation and efficiency, many advertisers struggle to achieve desired results. This article reveals a battle-tested strategy—query-level bidding —to outperform…
September 13, 2022
jethers By 
Definitive Guide OKR vs KPI
Regarding measuring business performance, two terms often dominate the conversation: OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators). While both are essential tools for tracking progress and aligning efforts, they serve distinct purposes. Unfortunately, the internet is saturated with articles that blur the lines between them—many of which…
June 6, 2022
jethers By 
How to Planning for Marketing ROI
In many companies, there’s an unspoken belief that marketing is just support—a creative function that exists to make things look nice, throw events, or post on social media. As a result, marketing teams are often excluded from high-level business conversations and decisions. But the problem isn’t creativity—it’s credibility. I’m Steven…
jethers By 
Strategic Marketing Budgeting: Turning Plans into Profit
Crafting a robust marketing strategy is only half the battle. Execution transforms these ideas into tangible impact, and effective execution can’t happen without a solid budget. Many businesses stumble because they underestimate the importance of financial planning when launching marketing initiatives. Over the past 15 years, working alongside diverse companies—from…

About Author

Steven Sondang
Steven Sondang

Experienced Digital Marketing & Growth Strategist with over 15 years of success in scaling businesses and accelerating performance across diverse industries.