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Digital Marketing Strategy May 12, 2025

Boost ROI with Google Shopping Campaign Optimization

Mastering Google Shopping Campaign Optimization: A Proven Strategy for Higher ROI In the competitive world of e-commerce, maximizing return on ad spend (ROAS) is critical. While Google’s Performance Max campaigns promise automation and efficiency, many advertisers struggle to achieve desired results. This article reveals a battle-tested strategy—query-level bidding —to outperform…

Business September 13, 2022

By jethers

Definitive Guide OKR vs KPI

Regarding measuring business performance, two terms often dominate the conversation: OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators). While both are essential tools for tracking progress and aligning efforts, they serve distinct purposes. Unfortunately, the internet is saturated with articles that blur the lines between them—many of which…

Business June 11, 2022

By jethers

Business Design vs Service Design: A Practical Guide to Building Businesses that Work

Not long ago, I deeply conversed with fellow professionals from the tech and startup world. Amidst talk of scaling challenges and user experience design, two terms kept surfacing—Business Design and Service Design. It struck me how often these are confused or used interchangeably. Yet, they serve different purposes and require…

Life in tech startup June 8, 2022

By jethers

Top 10 mistakes first-time tech founder make

Starting a tech company is a thrilling ride—full of vision, energy, and the hope of building something that truly matters. But it’s also a path filled with pitfalls. As someone who has spent over 15 years in the world of startups and digital strategy, I’ve seen time and again how…

Practical Management June 6, 2022

By jethers

The Real Reason Marketing Struggles to Earn Respect

Many marketers face an uncomfortable truth inside their own organizations: they’re not seen as serious contributors to revenue. Often, marketing is perceived as a support team—here to design logos, throw parties, or create brochures. But here’s the thing: that perception isn’t just unfair—it’s fixable. I’m Steven Sondang, a Digital Marketer…

Business June 6, 2022

By jethers

How to Planning for Marketing ROI

In many companies, there’s an unspoken belief that marketing is just support—a creative function that exists to make things look nice, throw events, or post on social media. As a result, marketing teams are often excluded from high-level business conversations and decisions. But the problem isn’t creativity—it’s credibility. I’m Steven…

Digital Marketing Strategy & Operations June 3, 2022

By jethers

Strategic Marketing Budgeting: Turning Plans into Profit

Crafting a robust marketing strategy is only half the battle. Execution transforms these ideas into tangible impact, and effective execution can’t happen without a solid budget. Many businesses stumble because they underestimate the importance of financial planning when launching marketing initiatives. Over the past 15 years, working alongside diverse companies—from…

Digital Marketing Strategy April 24, 2022

By jethers

12 Customers Cognitive Biases Boost E-commerce Conversions

Understanding Cognitive Biases in Marketing Imagine this: your product is solid, your campaign is on point, and yet… people aren’t converting. What’s missing? Often, it’s not the product or even the offer. It’s understanding how people think, decide, and behave. That’s where cognitive biases come in. These mental shortcuts and…

Boost ROI with Google Shopping Campaign Optimization

Definitive Guide OKR vs KPI

Business Design vs Service Design: A Practical Guide to Building Businesses that Work

Top 10 mistakes first-time tech founder make

The Real Reason Marketing Struggles to Earn Respect

How to Planning for Marketing ROI

Strategic Marketing Budgeting: Turning Plans into Profit

12 Customers Cognitive Biases Boost E-commerce Conversions

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Steven Sondang

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Boost ROI with Google Shopping Campaign Optimization

Definitive Guide OKR vs KPI

Business Design vs Service Design: A Practical Guide to Building Businesses that Work

Top 10 mistakes first-time tech founder make

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Steven Sondang

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