There is a lot of demand in the business world for people who know how to use digital technology in a marketing area to be confident and capable. Technologies are transforming the world of marketing, and each of us must be able to use technology to make our jobs more valuable. Further, social media is a part of our daily lives and is very important in business. People who learn how to use social media in everyday life are one of the best ways to grow their business. Business owners who know how to use social media can better understand, connect with, and acquire new customers. This unit looks at how digital and social media technologies can be used in the field and practice of marketing. Based on content, relationship, and context marketing are used in this. Business owners or even ordinary folks will be able to use what they learned in this unit to adapt a digital and social media marketing strategy to a company.

By changing our mindset allowing each of us able to use technology & marketing to make our jobs or business more valuable and competitive.

Steven Sondang

where to start ?

You must first identify the specific strategic objectives of your company’s digital marketing efforts. I suggest that you expand your options a little bit in this case.

The more precise your objectives are, the easier it will be to identify what is most effective for your company and, going forward, to gauge the impact of the promotional actions you have taken.

As a result, instead of focusing solely on boosting sales, consider specific goals like:

Bring in new customers by increasing your brand’s visibility (brand awareness); ensuring that your current customers are happy (customer loyalty); and attracting qualified prospects to your business. Convert more customers into paying customers As a starting point for developing a digital marketing strategy, consider the following objectives. How about you?

Create an account with Google My Business.

This is critical, especially if you run a small business in your community. Google My Business is a free service that aims to make your business more accessible to potential customers.

By scanning its own channels (search, maps, Google+), the platform provided by the search engine is able to combine all of the available information about a specific business into fast and accurate information. Don’t miss out on the chance to be found easily. Allow the platform to do its work while you keep your data up-to-date on the proprietary channels (address, phone, time, description, etc.).

In order to avoid unnecessary costs, it’s best to avoid purchasing keywords from Google at all costs at the beginning.

Use social media to your advantage by planning ahead.

For your business, it’s important to know which social media platforms are most relevant to your target audience.

If you do a quick search on the proprietary channels of your competitors, you can get a good idea of who uses your product and how to best engage them on social media.

If you’re hoping to get 10,000 likes or followers in a month, don’t expect it to happen. Keep in mind that the more content you put out, the more quickly you’ll get results from it.

Create relevant content based on this tenet: Lists, coupons, and promotions are great examples of how you can incorporate tips into your marketing strategy. Make it easy for your fans to get involved with your brand, and you’ll attract investors.

Managing and creating content for social networks can be made easier with the help of a variety of tools. Consider the following choices:

You no longer have to be a Photoshop whiz to create high-quality images and videos with Canva, Pixlr, and Hyperlapse, all of which are free and easy to use.

Build a website.

Consider developing a website for your company if you don’t already have one. Consult those who are well-versed in the subject for assistance in this regard. As a result, you may end up having to rework your page after hiring someone to help with it.

You can begin by deciding on a domain name and the best-managed web hosting for your site.

What’s the point of that?

If you want to stand out from the competition and make it easier for search engine users to find your site, a well-thought-out domain suffices. An excellent candy store for parties is owned by Ana, who will serve as our hypothetical example:

Ana’s Sweets” is the name she goes by on her Instagram and Facebook fan pages, where she interacts with her followers and posts recipes.

Through recurring promotions on the brand’s channels, Ana engages her audience by providing content that is relevant to their interests.

Despite the popularity of Social Media, Ana may want to reconsider using the Fan page name for the domain name of her business website. The reason for this is simple enough.

Make it clear from the domain that your company provides birthday party solutions. Even Google is affected by this! “sweetsforholidays.com” is better than “anasweets.com” in this regard.

Have you grasped the significance of this distinction?

You may want to consider starting your own blog.

The brands that used to determine whether or not a purchase was necessary are no longer in this position. In today’s consumer-centric era, pushing a solution without first convincing you to choose your brand is one of the biggest mistakes you can make.

Corporate blogs are a great way to establish a connection with your customers while social media serves as a platform for your brand’s voice and consistency. Your brand’s credibility will be enhanced if you produce content that is relevant to your product and solves customer issues.

Businesses that establish long-term relationships with their customers and potential customers are better positioned than those who are only interested in making a buck. The blog is essential, but you don’t know how to write content. Here are a few pointers to help you get going.

But, pay attention!

In spite of the low cost of implementation, maintaining a blog requires a higher level of planning and attention to detail.

In the event that you are unable to devote sufficient time and energy to the project, I recommend that you outsource the demand to qualified professionals and concentrate on running your company.

Provide high-quality material

Finally, if you want to be successful in digital marketing, you need to have high-quality content on all of your platforms, including your website, social networks, and blogs.

It’s the content that drives any marketing campaign in today’s information-overloaded world. Neither the power of your content nor the importance of your audience can be understated.

It’s not enough to join a social network because you feel obligated, but if you have a strategy in place, you can reap the benefits.

Even when we’re just beginning to learn about digital marketing, the path to digital maturity for a business is not an easy one.

There is a wide range of possibilities when starting from scratch. Understanding them and the resources you have at your disposal is critical to a successful implementation effort.

Interested in learning more about content marketing, e-commerce, and digital marketing? Give me a contact.