Digital Marketing Strategy

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Boost ROI with Google Shopping Campaign Optimization
Mastering Google Shopping Campaign Optimization: A Proven Strategy for Higher ROI In the competitive world of e-commerce, maximizing return on ad spend (ROAS) is critical. While Google’s Performance Max campaigns promise automation and efficiency, many advertisers struggle to achieve desired results. This article reveals a battle-tested strategy—query-level bidding —to outperform…
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12 Customers Cognitive Biases Boost E-commerce Conversions
Understanding Cognitive Biases in Marketing Imagine this: your product is solid, your campaign is on point, and yet… people aren’t converting. What’s missing? Often, it’s not the product or even the offer. It’s understanding how people think, decide, and behave. That’s where cognitive biases come in. These mental shortcuts and…

About Author

Steven Sondang
Steven Sondang

Experienced Digital Marketing & Growth Strategist with over 15 years of success in scaling businesses and accelerating performance across diverse industries.