Business

September 13, 2022
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Definitive Guide OKR vs KPI
Regarding measuring business performance, two terms often dominate the conversation: OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators). While both are essential tools for tracking progress and aligning efforts, they serve distinct purposes. Unfortunately, the internet is saturated with articles that blur the lines between them—many of which…
June 6, 2022
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How to Planning for Marketing ROI
In many companies, there’s an unspoken belief that marketing is just support—a creative function that exists to make things look nice, throw events, or post on social media. As a result, marketing teams are often excluded from high-level business conversations and decisions. But the problem isn’t creativity—it’s credibility. I’m Steven…
April 20, 2022
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Build a Product Roadmap Strategy to Grow Your Startup
Why Product Strategy Matters in a High-Failure Market The pace of innovation today is relentless. New technologies are enabling startups to scale faster and deliver services with unprecedented efficiency. But beneath the surface of excitement, there’s a sobering truth: around 90% of early-stage tech startups fail within their first two…
January 15, 2022
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DDM – Data-Driven Decision Making
What Is Data-Driven Decision Making (DDDM) and What Does It Mean?   Making decisions based on hard data instead of basing decisions solely on instinct or observation is the primary objective of data-driven decision-making (DDDM). The data-driven decision-making process has become a much more fundamental part of all industries, including…
January 14, 2022
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Digital Transformations: Let’s Make It Simple!
What does “digital transformation” mean, and how does it work? This is called digital transformation (DX). Businesses use digital technology and data analytics to make intelligent decisions, improve efficiency, streamline work, and gain (or keep) a competitive edge in the business world. Successful DX projects can use structured, semi-structured, and…

About Author

Steven Sondang
Steven Sondang

Experienced Digital Marketing & Growth Strategist with over 15 years of success in scaling businesses and accelerating performance across diverse industries.