{"id":1794,"date":"2022-04-24T15:55:01","date_gmt":"2022-04-24T08:55:01","guid":{"rendered":"https:\/\/stevensondang.com\/?p=1794"},"modified":"2025-06-26T14:57:34","modified_gmt":"2025-06-26T14:57:34","slug":"why-full-stack-digital-marketers-drive-startup-success","status":"publish","type":"post","link":"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/","title":{"rendered":"Why Full Stack Digital Marketers Drive Startup Success"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#What_Is_a_Full_Stack_Digital_Marketer\" >What Is a Full Stack Digital Marketer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#Why_a_Full_Stack_Digital_Marketer_Can_Be_a_Blessing\" >Why a Full Stack Digital Marketer Can Be a Blessing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#1_Self-Starter_With_Minimal_Supervision_Required\" >1. Self-Starter With Minimal Supervision Required<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#2_Lower_Operational_Costs\" >2. Lower Operational Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#3_Faster_Marketing_Cycles\" >3. Faster Marketing Cycles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#4_Strategic_and_Tactical_in_One\" >4. Strategic and Tactical in One<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#5_They_Bring_Big_Ideas_to_Life_Quickly\" >5. They Bring Big Ideas to Life Quickly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#Why_a_Full_Stack_Digital_Marketer_Can_Be_a_Curse\" >Why a Full Stack Digital Marketer Can Be a Curse<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#1_Their_Value_Is_Often_Underpriced\" >1. Their Value Is Often Underpriced<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#2_Not_the_Right_Fit_for_Later-Stage_Growth\" >2. Not the Right Fit for Later-Stage Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#3_Expertise_Has_Limits\" >3. Expertise Has Limits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#4_Challenge_in_Collaborative_Scaling\" >4. Challenge in Collaborative Scaling<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#How_to_Become_a_Full-Stack_Digital_Marketer\" >How to Become a Full-Stack Digital Marketer<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#Step_1_Find_Your_Core_Strength\" >Step 1: Find Your Core Strength<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#Step_2_Understand_Marketing_Fundamentals\" >Step 2: Understand Marketing Fundamentals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#Step_3_Master_the_Funnel\" >Step 3: Master the Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#Step_4_Learn_Key_Tools_and_Channels\" >Step 4: Learn Key Tools and Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#Step_5_Become_Tech-Aware\" >Step 5: Become Tech-Aware<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#Step_6_Train_in_Communication_Business_Development\" >Step 6: Train in Communication &amp; Business Development<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#Step_7_Understand_Promotion_Strategy\" >Step 7: Understand Promotion Strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/stevensondang.com\/blog\/why-full-stack-digital-marketers-drive-startup-success\/#Where_to_Find_a_Full_Stack_Digital_Marketer\" >Where to Find a Full Stack Digital Marketer<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"What_Is_a_Full_Stack_Digital_Marketer\"><\/span>What Is a Full Stack Digital Marketer?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The term <strong>&#8220;Full Stack Digital Marketer&#8221;<\/strong> was born out of the engineering world\u2014a nod to developers who can work across both front-end and back-end systems. However, as startups and digital-first businesses grew rapidly, marketing quickly adopted the concept.<\/p>\n<p>Why? Because the modern marketing landscape demands versatility. And startups, especially in their early stages, need <strong>multidisciplinary players<\/strong> who can build fast, adapt quickly, and execute across channels.<\/p>\n<p>A <strong>Full-Stack Digital Marketer<\/strong> is someone who brings broad expertise across the marketing spectrum\u2014<strong>from strategy to execution, from SEO to email marketing, and from paid ads to branding.<\/strong> They often develop deep expertise in one or two areas while remaining highly competent in many.<\/p>\n<p>These marketers typically come from high-growth environments\u2014<strong>startups, Series A companies, or digital-first businesses<\/strong>\u2014where wearing multiple hats is the norm.<\/p>\n<blockquote><p><strong>Full stack doesn\u2019t mean \u201cknow everything.\u201d It means \u201ccan build anything.\u201d<\/strong><\/p><\/blockquote>\n<p>I\u2019m <strong>Steven Sondang<\/strong>, a <strong>Digital Marketer and Business Strategy Specialist with over 15 years of experience. I\u2019ve<\/strong> seen businesses thrive\u2014or stall\u2014depending on whether they bring in the right marketing leadership at the right time.<\/p>\n<p>Let\u2019s explore what makes a Full Stack Digital Marketer such a unique asset\u2014and sometimes, a risky bet.<\/p>\n<div>\n<hr \/>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_a_Full_Stack_Digital_Marketer_Can_Be_a_Blessing\"><\/span>Why a Full Stack Digital Marketer Can Be a Blessing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Self-Starter_With_Minimal_Supervision_Required\"><\/span><strong>1. Self-Starter With Minimal Supervision Required<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Full-Stack Digital Marketers are inherently proactive.<\/strong> They thrive in fast-paced, high-stakes environments and are known for taking initiative.<\/p>\n<p>This means management doesn\u2019t need to micromanage. Instead, leaders can focus on strategic decisions while the full-stack digital marketer executes campaigns, adjusts in real-time, and keeps pushing forward.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Lower_Operational_Costs\"><\/span><strong>2. Lower Operational Costs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hiring one experienced Full Stack Digital Marketer can often replace the need to hire multiple entry- or mid-level specialists. This makes them <strong>incredibly cost-effective<\/strong>, especially in lean teams or cash-conscious startups.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Faster_Marketing_Cycles\"><\/span><strong>3. Faster Marketing Cycles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Because they can do the work themselves\u2014from drafting copy to setting up analytics\u2014they <strong>shorten time-to-market<\/strong> significantly. There&#8217;s less lag from handoffs or project delays.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Strategic_and_Tactical_in_One\"><\/span><strong>4. Strategic and Tactical in One<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A strong Full Stack Digital Marketer can go from building a landing page on Monday to launching a paid ad campaign on Tuesday and analyzing results by Friday.<\/p>\n<p>This <strong>breadth allows for diversified marketing experiments<\/strong>, ensuring a company\u2019s growth isn\u2019t tied to just one channel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_They_Bring_Big_Ideas_to_Life_Quickly\"><\/span><strong>5. They Bring Big Ideas to Life Quickly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Want to host a webinar, test a new affiliate channel, or rebrand your company? <strong>A Full-Stack Digital Marketer has likely done it all\u2014and can launch without waiting on a large team.<\/strong><\/p>\n<p>In early-stage startups, they\u2019re the perfect growth engine to get you from <strong>zero to traction.<\/strong><\/p>\n<div>\n<hr \/>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_a_Full_Stack_Digital_Marketer_Can_Be_a_Curse\"><\/span>Why a Full Stack Digital Marketer Can Be a Curse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As with any role built on versatility, there are risks when scaling.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Their_Value_Is_Often_Underpriced\"><\/span><strong>1. Their Value Is Often Underpriced<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Startups love Full Stack Digital Marketers because of their cost-effectiveness\u2014but that often leads to <strong>undervaluing their impact.<\/strong> They do the work of three people and still get paid for one.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Not_the_Right_Fit_for_Later-Stage_Growth\"><\/span><strong>2. Not the Right Fit for Later-Stage Growth<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These marketers are great for building momentum, but when a company reaches scale, <strong>the role often loses its scope<\/strong>. As specialist hires enter the team, the generalist may no longer have the space to operate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Expertise_Has_Limits\"><\/span><strong>3. Expertise Has Limits<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most Full Stack Digital Marketers go deep in 2-3 areas and stay surface-level in the rest. That means once growth plateaus, <strong>you\u2019ll need domain experts<\/strong> to optimise each channel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Challenge_in_Collaborative_Scaling\"><\/span><strong>4. Challenge in Collaborative Scaling<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>They\u2019re used to running solo. In bigger teams, the transition to <strong>collaborative workflows<\/strong> and inter-departmental strategy can be difficult.<\/p>\n<blockquote><p><strong>Full stack marketers build traction\u2014but specialists scale it.<\/strong><\/p><\/blockquote>\n<div>\n<hr \/>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Become_a_Full-Stack_Digital_Marketer\"><\/span>How to Become a Full-Stack Digital Marketer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s no fixed curriculum\u2014but here\u2019s a roadmap I often recommend based on my journey and those I\u2019ve mentored:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Find_Your_Core_Strength\"><\/span><strong>Step 1: Find Your Core Strength<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Choose a base: SEO, content marketing, paid ads, or growth analytics. <strong>Go deep and become great at one.<\/strong> This gives you a launchpad.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Understand_Marketing_Fundamentals\"><\/span><strong>Step 2: Understand Marketing Fundamentals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Learn how branding, positioning, and buyer psychology work. These are timeless principles that outlast tools and platforms.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Master_the_Funnel\"><\/span><strong>Step 3: Master the Funnel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You need to know how people move from awareness to action. Map it out and identify where each channel fits in the journey.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Learn_Key_Tools_and_Channels\"><\/span><strong>Step 4: Learn Key Tools and Channels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-spread=\"false\">\n<li>SEO: Google Search Console, Ahrefs, Screaming Frog<\/li>\n<li>PPC: Google Ads, Meta Ads Manager<\/li>\n<li>Analytics: GA4, Hotjar, Mixpanel<\/li>\n<li>Email: Klaviyo, Mailchimp, HubSpot<\/li>\n<li>Social Media: Instagram, TikTok, LinkedIn strategies<\/li>\n<li>Tech: Google Tag Manager, Server side conversion<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Become_Tech-Aware\"><\/span><strong>Step 5: Become Tech-Aware<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Stay updated with MarTech.<\/strong> You must speak the language: automation platforms, CRM tools, or CMS systems.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Train_in_Communication_Business_Development\"><\/span><strong>Step 6: Train in Communication &amp; Business Development<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Learn how to pitch, build partnerships, and close collaboration loops between marketing and sales.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Understand_Promotion_Strategy\"><\/span><strong>Step 7: Understand Promotion Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You should know how to schedule campaigns, choose audiences, analyze creatives, and manage product launches.<\/p>\n<blockquote><p><strong>This isn\u2019t about being a unicorn. It\u2019s about being resourceful, resilient, and revenue-driven.<\/strong><\/p><\/blockquote>\n<div>\n<hr \/>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Where_to_Find_a_Full_Stack_Digital_Marketer\"><\/span>Where to Find a Full Stack Digital Marketer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>They\u2019re rare\u2014but not mythical. You\u2019ll often find them in:<\/p>\n<ul data-spread=\"false\">\n<li><strong>Early-stage startups<\/strong> (especially SaaS and e-commerce)<\/li>\n<li><strong>Marketing agencies<\/strong> where they\u2019ve juggled many clients<\/li>\n<li><strong>Freelancers or consultants<\/strong> who\u2019ve worn many hats<\/li>\n<\/ul>\n<p>Or simply reach out\u2014I\u2019ve helped multiple startups and founders <strong>source, train, and mentor full-stack digital marketers<\/strong> who go on to lead real growth.<\/p>\n<p>If you&#8217;re scaling and need someone who can own the numbers, the narrative, and the next campaign\u2014<strong>I\u2019d be happy to help.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is a Full Stack Digital Marketer? The term &#8220;Full Stack Digital Marketer&#8221; was born&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","meta_keywords":"","rank_math_focus_keyword":"full stack digital marketer"},"categories":[2],"tags":[22,23,48,49,24,51,50],"newstopic":[],"class_list":["post-1794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-thought-digital-marketing","tag-digital-marketing","tag-full-stack","tag-google-ads","tag-meta-ads","tag-performance-marketer","tag-seo","tag-tiktok-ads"],"_links":{"self":[{"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/posts\/1794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/comments?post=1794"}],"version-history":[{"count":1,"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/posts\/1794\/revisions"}],"predecessor-version":[{"id":10364,"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/posts\/1794\/revisions\/10364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/media\/10363"}],"wp:attachment":[{"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/media?parent=1794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/categories?post=1794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/tags?post=1794"},{"taxonomy":"newstopic","embeddable":true,"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/newstopic?post=1794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}