{"id":1530,"date":"2022-02-03T08:14:20","date_gmt":"2022-02-03T01:14:20","guid":{"rendered":"https:\/\/stevensondang.com\/?p=1530"},"modified":"2022-02-03T08:14:20","modified_gmt":"2022-02-03T01:14:20","slug":"how-to-improve-e-a-t-seo-in-2022","status":"publish","type":"post","link":"https:\/\/stevensondang.com\/blog\/how-to-improve-e-a-t-seo-in-2022\/","title":{"rendered":"How to Boost Your Website E-A-T for SEO Success"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/stevensondang.com\/blog\/how-to-improve-e-a-t-seo-in-2022\/#Why_E-A-T_Matters_in_Modern_SEO\" >Why E-A-T Matters in Modern SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/stevensondang.com\/blog\/how-to-improve-e-a-t-seo-in-2022\/#What_Is_E-A-T_and_How_Does_It_Impact_SEO\" >What Is E-A-T and How Does It Impact SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/stevensondang.com\/blog\/how-to-improve-e-a-t-seo-in-2022\/#1_Add_Author_Bios_and_Credentials\" >1. Add Author Bios and Credentials<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/stevensondang.com\/blog\/how-to-improve-e-a-t-seo-in-2022\/#How_to_implement_this\" >How to implement this:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/stevensondang.com\/blog\/how-to-improve-e-a-t-seo-in-2022\/#2_Build_an_Active_Social_Presence\" >2. Build an Active Social Presence<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/stevensondang.com\/blog\/how-to-improve-e-a-t-seo-in-2022\/#Tips_to_improve_social_trust\" >Tips to improve social trust:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/stevensondang.com\/blog\/how-to-improve-e-a-t-seo-in-2022\/#3_Prioritize_Quality_Backlinks_Over_Quantity\" >3. Prioritize Quality Backlinks Over Quantity<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/stevensondang.com\/blog\/how-to-improve-e-a-t-seo-in-2022\/#Actionable_steps\" >Actionable steps:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/stevensondang.com\/blog\/how-to-improve-e-a-t-seo-in-2022\/#4_Refresh_Old_Content_and_Add_Unique_Experiences\" >4. Refresh Old Content and Add Unique Experiences<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/stevensondang.com\/blog\/how-to-improve-e-a-t-seo-in-2022\/#How_to_optimize_existing_content\" >How to optimize existing content:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/stevensondang.com\/blog\/how-to-improve-e-a-t-seo-in-2022\/#5_Write_With_a_Human_Helpful_Voice\" >5. Write With a Human, Helpful Voice<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/stevensondang.com\/blog\/how-to-improve-e-a-t-seo-in-2022\/#Writing_tips_that_build_trust\" >Writing tips that build trust:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/stevensondang.com\/blog\/how-to-improve-e-a-t-seo-in-2022\/#Why_E-A-T_Is_a_Long-Term_SEO_Investment\" >Why E-A-T Is a Long-Term SEO Investment<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"425\" data-end=\"463\"><span class=\"ez-toc-section\" id=\"Why_E-A-T_Matters_in_Modern_SEO\"><\/span><strong data-start=\"428\" data-end=\"463\">Why E-A-T Matters in Modern SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"465\" data-end=\"605\">You\u2019ve probably published great content\u2014well-written, informative, and helpful. But somehow, it\u2019s still buried on page three of Google. Why?<\/p>\n<p data-start=\"607\" data-end=\"728\">You might be missing a key ingredient: <strong data-start=\"646\" data-end=\"655\">E-A-T<\/strong>, which stands for <strong data-start=\"674\" data-end=\"727\">Expertise, Authoritativeness, and Trustworthiness<\/strong>.<\/p>\n<p data-start=\"730\" data-end=\"1071\">This concept is central to Google\u2019s Quality Rater Guidelines, especially for websites that publish <strong data-start=\"829\" data-end=\"863\">YMYL (Your Money or Your Life)<\/strong> content\u2014anything related to health, finance, law, or safety. Google has invested in numerous initiatives like <em data-start=\"974\" data-end=\"993\">The Trust Project<\/em> and <em data-start=\"998\" data-end=\"1015\">The Owl Project<\/em> to fight misinformation and boost high-quality content.<\/p>\n<p data-start=\"1073\" data-end=\"1151\">Let\u2019s break down what E-A-T means, why it matters, and how you can improve it.<\/p>\n<hr data-start=\"1153\" data-end=\"1156\" \/>\n<h2 data-start=\"1158\" data-end=\"1206\"><span class=\"ez-toc-section\" id=\"What_Is_E-A-T_and_How_Does_It_Impact_SEO\"><\/span><strong data-start=\"1161\" data-end=\"1206\">What Is E-A-T and How Does It Impact SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1208\" data-end=\"1354\">E-A-T is not a direct ranking factor, but it\u2019s a <strong data-start=\"1257\" data-end=\"1354\">powerful framework that influences how Google evaluates your content quality and credibility.<\/strong><\/p>\n<p data-start=\"1356\" data-end=\"1513\">Think of it as digital trust. If your site is seen as credible, accurate, and valuable\u2014especially on sensitive topics\u2014it will naturally rise in the rankings.<\/p>\n<p data-start=\"1515\" data-end=\"1592\">Now, here are five proven strategies to boost your E-A-T and SEO performance.<\/p>\n<hr data-start=\"1594\" data-end=\"1597\" \/>\n<h2 data-start=\"1599\" data-end=\"1640\"><span class=\"ez-toc-section\" id=\"1_Add_Author_Bios_and_Credentials\"><\/span><strong data-start=\"1602\" data-end=\"1640\">1. Add Author Bios and Credentials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1642\" data-end=\"1682\"><strong data-start=\"1642\" data-end=\"1682\">Anonymous content lacks credibility.<\/strong><\/p>\n<p data-start=\"1684\" data-end=\"1788\">When readers (and Google) see who wrote the content\u2014and why they\u2019re qualified\u2014it builds trust instantly.<\/p>\n<h3 data-start=\"1790\" data-end=\"1820\"><span class=\"ez-toc-section\" id=\"How_to_implement_this\"><\/span><strong data-start=\"1794\" data-end=\"1820\">How to implement this:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"1821\" data-end=\"2025\">\n<li data-start=\"1821\" data-end=\"1912\">\n<p data-start=\"1823\" data-end=\"1912\">Include the author\u2019s full name and professional bio at the top or bottom of each article.<\/p>\n<\/li>\n<li data-start=\"1913\" data-end=\"1981\">\n<p data-start=\"1915\" data-end=\"1981\">Highlight qualifications, certifications, and relevant experience.<\/p>\n<\/li>\n<li data-start=\"1982\" data-end=\"2025\">\n<p data-start=\"1984\" data-end=\"2025\">Use real photos to humanize your content.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2027\" data-end=\"2181\"><strong data-start=\"2027\" data-end=\"2049\">Real-life example:<\/strong><br data-start=\"2049\" data-end=\"2052\" \/>A legal advice blog added licensed attorney bios to every article and saw a 40% increase in organic traffic in just three months.<\/p>\n<hr data-start=\"2183\" data-end=\"2186\" \/>\n<h2 data-start=\"2188\" data-end=\"2229\"><span class=\"ez-toc-section\" id=\"2_Build_an_Active_Social_Presence\"><\/span><strong data-start=\"2191\" data-end=\"2229\">2. Build an Active Social Presence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2231\" data-end=\"2311\"><strong data-start=\"2231\" data-end=\"2311\">Trust doesn\u2019t live only on your website\u2014it extends to your social ecosystem.<\/strong><\/p>\n<p data-start=\"2313\" data-end=\"2461\">A consistent, professional, and engaged social media presence tells Google (and users) that your brand is real, active, and respected in your field.<\/p>\n<h3 data-start=\"2463\" data-end=\"2500\"><span class=\"ez-toc-section\" id=\"Tips_to_improve_social_trust\"><\/span><strong data-start=\"2467\" data-end=\"2500\">Tips to improve social trust:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"2501\" data-end=\"2697\">\n<li data-start=\"2501\" data-end=\"2582\">\n<p data-start=\"2503\" data-end=\"2582\">Post regularly on platforms like LinkedIn, X (Twitter), Instagram, and YouTube.<\/p>\n<\/li>\n<li data-start=\"2583\" data-end=\"2638\">\n<p data-start=\"2585\" data-end=\"2638\">Share content that positions you as a thought leader.<\/p>\n<\/li>\n<li data-start=\"2639\" data-end=\"2697\">\n<p data-start=\"2641\" data-end=\"2697\">Engage with industry experts and reply to your audience.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2699\" data-end=\"2815\"><strong data-start=\"2699\" data-end=\"2711\">Pro tip:<\/strong> Host webinars, write LinkedIn articles, and collaborate with influencers to strengthen brand authority.<\/p>\n<hr data-start=\"2817\" data-end=\"2820\" \/>\n<h2 data-start=\"2822\" data-end=\"2874\"><span class=\"ez-toc-section\" id=\"3_Prioritize_Quality_Backlinks_Over_Quantity\"><\/span><strong data-start=\"2825\" data-end=\"2874\">3. Prioritize Quality Backlinks Over Quantity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2876\" data-end=\"2916\"><strong data-start=\"2876\" data-end=\"2916\">Not all backlinks are created equal.<\/strong><\/p>\n<p data-start=\"2918\" data-end=\"3018\">Backlinks from low-authority or unrelated sites don\u2019t help. In fact, they can harm your credibility.<\/p>\n<h3 data-start=\"3020\" data-end=\"3045\"><span class=\"ez-toc-section\" id=\"Actionable_steps\"><\/span><strong data-start=\"3024\" data-end=\"3045\">Actionable steps:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"3046\" data-end=\"3228\">\n<li data-start=\"3046\" data-end=\"3101\">\n<p data-start=\"3048\" data-end=\"3101\">Audit your current backlinks and disavow spammy ones.<\/p>\n<\/li>\n<li data-start=\"3102\" data-end=\"3151\">\n<p data-start=\"3104\" data-end=\"3151\">Guest post on credible, industry-related sites.<\/p>\n<\/li>\n<li data-start=\"3152\" data-end=\"3228\">\n<p data-start=\"3154\" data-end=\"3228\">Publish unique data or expert insights that others will want to reference.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3230\" data-end=\"3417\"><strong data-start=\"3230\" data-end=\"3253\">Real-world example:<\/strong><br data-start=\"3253\" data-end=\"3256\" \/>An edtech startup removed 300+ poor-quality backlinks and secured features on top education blogs, increasing their domain authority from 24 to 38 in six months.<\/p>\n<hr data-start=\"3419\" data-end=\"3422\" \/>\n<h2 data-start=\"3424\" data-end=\"3480\"><span class=\"ez-toc-section\" id=\"4_Refresh_Old_Content_and_Add_Unique_Experiences\"><\/span><strong data-start=\"3427\" data-end=\"3480\">4. Refresh Old Content and Add Unique Experiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3482\" data-end=\"3606\">Your website is a living asset. If outdated or low-quality content lingers, it can drag down your <strong data-start=\"3580\" data-end=\"3605\">site-wide E-A-T score<\/strong>.<\/p>\n<p data-start=\"3608\" data-end=\"3689\">Google values updated information, personal insights, and first-hand experiences.<\/p>\n<h3 data-start=\"3691\" data-end=\"3732\"><span class=\"ez-toc-section\" id=\"How_to_optimize_existing_content\"><\/span><strong data-start=\"3695\" data-end=\"3732\">How to optimize existing content:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"3733\" data-end=\"3899\">\n<li data-start=\"3733\" data-end=\"3794\">\n<p data-start=\"3735\" data-end=\"3794\">Delete or update low-performing, outdated, or thin content.<\/p>\n<\/li>\n<li data-start=\"3795\" data-end=\"3826\">\n<p data-start=\"3797\" data-end=\"3826\">Add expert reviews or quotes.<\/p>\n<\/li>\n<li data-start=\"3827\" data-end=\"3899\">\n<p data-start=\"3829\" data-end=\"3899\">Share personal case studies, customer stories, or real-life use cases.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3901\" data-end=\"4037\"><strong data-start=\"3901\" data-end=\"3913\">Example:<\/strong><br data-start=\"3913\" data-end=\"3916\" \/>A parenting blog added personal anecdotes from a pediatrician mom, doubling time-on-page and cutting bounce rates by 25%.<\/p>\n<hr data-start=\"4039\" data-end=\"4042\" \/>\n<h2 data-start=\"4044\" data-end=\"4087\"><span class=\"ez-toc-section\" id=\"5_Write_With_a_Human_Helpful_Voice\"><\/span><strong data-start=\"4047\" data-end=\"4087\">5. Write With a Human, Helpful Voice<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4089\" data-end=\"4225\"><strong data-start=\"4089\" data-end=\"4140\">E-A-T is built for people, not just algorithms.<\/strong> That means your content must be clear, engaging, and directly helpful to the reader.<\/p>\n<h3 data-start=\"4227\" data-end=\"4265\"><span class=\"ez-toc-section\" id=\"Writing_tips_that_build_trust\"><\/span><strong data-start=\"4231\" data-end=\"4265\">Writing tips that build trust:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"4266\" data-end=\"4481\">\n<li data-start=\"4266\" data-end=\"4313\">\n<p data-start=\"4268\" data-end=\"4313\">Open with questions that connect emotionally.<\/p>\n<\/li>\n<li data-start=\"4314\" data-end=\"4375\">\n<p data-start=\"4316\" data-end=\"4375\">Use real examples, analogies, and visuals to explain ideas.<\/p>\n<\/li>\n<li data-start=\"4376\" data-end=\"4426\">\n<p data-start=\"4378\" data-end=\"4426\">Offer next steps, recommendations, or solutions.<\/p>\n<\/li>\n<li data-start=\"4427\" data-end=\"4481\">\n<p data-start=\"4429\" data-end=\"4481\">Include a clear and motivating call-to-action (CTA).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4483\" data-end=\"4604\"><strong data-start=\"4483\" data-end=\"4506\">Strong CTA example:<\/strong><br data-start=\"4506\" data-end=\"4509\" \/>\u201cWant to evaluate your website\u2019s trust signals? Download our free E-A-T audit checklist today.\u201d<\/p>\n<hr data-start=\"4606\" data-end=\"4609\" \/>\n<h2 data-start=\"4611\" data-end=\"4657\"><span class=\"ez-toc-section\" id=\"Why_E-A-T_Is_a_Long-Term_SEO_Investment\"><\/span><strong data-start=\"4614\" data-end=\"4657\">Why E-A-T Is a Long-Term SEO Investment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4659\" data-end=\"4736\">Improving your E-A-T is not a quick fix. But the benefits compound over time:<\/p>\n<ul data-start=\"4737\" data-end=\"4930\">\n<li data-start=\"4737\" data-end=\"4765\">\n<p data-start=\"4739\" data-end=\"4765\">Increased organic traffic.<\/p>\n<\/li>\n<li data-start=\"4766\" data-end=\"4835\">\n<p data-start=\"4768\" data-end=\"4835\">Higher keyword rankings, especially on competitive and YMYL topics.<\/p>\n<\/li>\n<li data-start=\"4836\" data-end=\"4930\">\n<p data-start=\"4838\" data-end=\"4930\">A stronger brand reputation that leads to more trust, more backlinks, and better engagement.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4932\" data-end=\"5043\"><strong data-start=\"4932\" data-end=\"4945\">Remember:<\/strong><br data-start=\"4945\" data-end=\"4948\" \/><strong data-start=\"4948\" data-end=\"5043\">E-A-T isn\u2019t just about satisfying Google\u2014it\u2019s about building real trust with your audience.<\/strong><\/p>\n<p data-start=\"5045\" data-end=\"5129\">If people believe in your expertise and trust your site, search engines will follow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why E-A-T Matters in Modern SEO You\u2019ve probably published great content\u2014well-written, informative, and helpful. But&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","meta_keywords":"","rank_math_focus_keyword":"How to improve E-A-T SEO in 2022"},"categories":[2],"tags":[],"newstopic":[],"class_list":["post-1530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-thought-digital-marketing"],"_links":{"self":[{"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/posts\/1530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/comments?post=1530"}],"version-history":[{"count":0,"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/posts\/1530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/media\/10257"}],"wp:attachment":[{"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/media?parent=1530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/categories?post=1530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/tags?post=1530"},{"taxonomy":"newstopic","embeddable":true,"href":"https:\/\/stevensondang.com\/blog\/wp-json\/wp\/v2\/newstopic?post=1530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}