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Why You Need a Digital Marketing Strategy and How to Convince Others
Many businesses still question the necessity of having a clearly defined digital marketing strategy. Some people think digital marketing means using social media or occasionally running online ads. Others wonder why digital strategy can’t just be a subset of their broader marketing efforts. Yet, reality paints a different picture. Without…
January 15, 2022
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DDM – Data-Driven Decision Making
What Is Data-Driven Decision Making (DDDM) and What Does It Mean?   Making decisions based on hard data instead of basing decisions solely on instinct or observation is the primary objective of data-driven decision-making (DDDM). The data-driven decision-making process has become a much more fundamental part of all industries, including…
January 14, 2022
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Digital Transformations: Let’s Make It Simple!
What does “digital transformation” mean, and how does it work? This is called digital transformation (DX). Businesses use digital technology and data analytics to make intelligent decisions, improve efficiency, streamline work, and gain (or keep) a competitive edge in the business world. Successful DX projects can use structured, semi-structured, and…
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THE INSIDE STORY OF A TECH STARTUP
There has been a lot of talk about startups for a long time now. As soon as a new company is discussed, attention quickly turns to the possibility that stakeholders will gain enough equity in it to convert it into hard cash in the future. Because of this, it’s common…
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12 Key components of digital strategy
Businesses are navigating an increasingly competitive online landscape. Without a well-crafted digital strategy, companies risk falling behind competitors and losing valuable opportunities. A robust digital strategy doesn’t just ensure online visibility; it shapes customer perceptions, drives meaningful engagement, and has a significant impact on overall business growth. As a seasoned…

About Author

Steven Sondang
Steven Sondang

Experienced Digital Marketing & Growth Strategist with over 15 years of success in scaling businesses and accelerating performance across diverse industries.